KUNDENNÄHE
durch experience
design

Individualized real time customer communication

inspire
digitally

Rethinking retail: with a fully integrated, digital store concept, Radatz not only sets a new benchmark in experience-oriented, media-based store design, but is also a game changer for future developments in digital service design for established retailers.

Mission Possible – from the daily menu to individual promotions to the recommendation of the day, a visit to Radatz stores opens up a new dimension of experience and sets the stage for an individual customer experience.

Dynamic & flexible: the Radatz POS ECOSYSTEM

Our retail.os platform manages dynamic communication with the customer at the point of sale. In addition to screen groups for the individual sales zones, scales and even digital image galleries are individually controlled.

More than 100 screens and 60 scales in 30 stores are centrally controlled. In addition, employees can use tablets to quickly and easily change relevant parts of the program on site.

Fully integrated
into the store concept

Technology should not be perceptible, but should create a media experience that can be experienced by the customer. According to this principle, Radatz planned the digital channels directly with the architects and fully integrated them into the design concept.

optimally support sales areas

In three sales zones, individual offers optimized for the store are dynamically displayed, thus optimally supporting sales processes. Employees can easily intervene in the program and make changes, e.g. for lunch menus.

dynamic
mood
creation

Digital picture frames enable moods to be individually adapted to the store, seasons or actions and promotions. Centrally controllable in real time.

Dynamic services inside

Location-based Content

Dynamic content feed for each store and each zone (meat, deli, image wall,..) – completely customized to meet the specific requirements.

Dynamic Spots

Thanks to the separation of content and design and the use of flexible templates, new spots can be created quickly and automatically.

on premise content control

Using a sales tablet, employees in the store can easily change the content and, for example, if the daily menu is sold out, switch to an alternative content.

Fully integrated

All scale displays are integrated into the omnichannel play and receive a direct data feed via the digital signage system.

Digital Storytelling

A well-coordinated content mix of promotions, product and image components ensures a balanced and inspiring customer experience.

Up- & cross-selling

Targeted up- and cross-selling, based on current promotions and availability, supports sales in the stores.

Best practice in regional retail