POS(T) Customer

Digital service and product range management 

for the POS

With more than 400 company-owned branches and around 1,300 postal partners, Austrian Post’s branch network is one of the largest private customer networks in the country.

The development of digital services and platforms plays a decisive role on Austrian Post’s path to becoming a future-oriented OneStopShop. Both in terms of the flexible development of product and service portfolios – and the associated transfer of knowledge and processes to employees. 


data- & Knowledge management

The digital ecosystem retail.os developed by us forms the core for future-oriented knowledge, process and data management at the POS. The declared goals are to open up new business potential for the Austrian Post with a fast time to market, to qualify employees and to increase the customer experience in the branch.

sales Support & fully integrated processes

The virtual shelf – a digital sales shelf – forms the core of customer interaction. The focus here is on assisted sales processes that make product knowledge about the comprehensive range in the post office available step by step even to employees who have not been trained in the subject. This offers great potential for efficiency and quality assurance, especially for complex product groups such as mobile telephony, insurance or energy contracts. With the digitally supported sale of the A1 product range, the system was fully challenged right from the start.  



Product information is available in real time. Prices, suitable tariffs, matching accessories, complementary services …

Dynamic Signage Spots

Signage spots are an integral part of the Virtual Shelf and bridge the gap between current offers and sales.

Cross- & Up-Selling

Suitable cross-selling and upselling options are offered both in the product and in the checkout based on algorithms.


Step by step, a product wizard guides you to the appropriate product recommendations.

Rate Assistant

Assisted selling process based on parameterized data links intuitively lead to product/rate combinations.

process integration

The shelf offers full workflows and provides a seamless, integrated checkout.

Virtual Reality
based teaching

The Austrian Post is also breaking new ground in the area of apprentice training. VR technologies are used to introduce branch concepts to young people and also form a magical point of attraction at events.


A new pop-up store format was launched as part of the redesign of the post office headquarters.

Customers can immerse themselves in the world of philately by means of interactive applications. The environment developed by us offers a balanced mix of experience and information.


Interacting with customers in a new way and communicating content in a playful way. Gamification in the branch creates a new form of experience and positions the Austrian Post as a state-of-the-art service provider.

Digital Service design & POS Experience

The digital ecosystem implemented by us not only opens up new business potential, but above all makes the Post brand a new experience in the digital environment.