Dynamic offer communication at airports and travel agencies
The Lufthansa Group is one of the global players in the aviation industry and strives to meet or exceed the high expectations of its customers every day.
As a premium airline, they recognized early on the enormous potential of digital public channels for travel agencies and airports.
We supplied over 400 locations throughout Germany as well as international airports and Lufthansa bases by means of dynamically generated spots.
In addition to the development of the corporate motion design, we have accompanied Lufthansa for over 8 years in the implementation of classic campaigns in travel agencies and at airports. The dynamic service and product offer is generated fully parameterized according to location and focus. The result is a completely dynamic offer structure in which contents, offers and spots independently find and play their target destination in locations.
At the German Viscom Awards, the digital Lufthansa POS EcoSystem impressed with its high dynamics and the integrated, automated individualized content structure and won the award for best digital signage system.
The mix of individual offers, image and service creates a new dimension of experience in the travel agencies. The integration of the airports into the communication was a logical next step.
A location-based content control system ensures that the various locations are always presented with the right, up-to-date offers at the right time.
Dynamic spot templates are used to automatically combine products, prices and media content into individual spots.
In combination with the parameterization of the locations, a system of self-generating content was created, which can be configured and distributed independently for the various target locations.
The parameters for playout are configured via a central, web-based management cockpit.
Here, employees can easily maintain offers, access image and action pools, and easily manage locations.