Local Hero
in electronic
Retail

Digital performance in a regional setting

1.500 retailers
under one
digital roof

Hardly any other industry was affected by the digital transformation as early as electronics retail. Price pressure and transparency via online stores as well as competition via large-scale stores posed major challenges for the electronics industry.

How do you bring 1,500 retailers with individual assortments and pricing, a longtail of about 100,000 products, 4 brands and 3 countries under one roof?

After a one-year development phase, the foundation was laid for EP:’s retail.os – a digital ecosystem that enables full flexibility in process and data handling as well as flexible integration of channels with a fast „time to market“.

retail.os
product knowledge SALES STANDARDS
& Processes

omnichannel perfomance
trough agile DATa MANAGEMENT

Rethinking digital infrastructures has been the central idea in the development of retail.os from the very beginning – a dynamic retail system platform that enables full flexibility in the development of digital services, new business models, integration of channels and a new form of sales & knowledge management.

By docking all relevant inventory systems, a common data environment was created that makes data highly available for business services, and a PIM system was developed that meets the high requirements of 1,500 retailers with up to 100,000 products in all channels up to eCommerce.

FULL INDIVIDUALITY
FOR COUNTRIES, DEALERS & BRANDS

Diversity in unity – 1,500 retailers with individual assortments, pricing and channels under the umbrella of 4 brands in 3 countries with just as many languages demand maximum performance, agility and stability from an infrastructure. Our retail.os platform has met these requirements for 8 years in full operation. Over time, the system has been continuously developed and today sets a digital standard for comprehensive retail structures.

Digital
service design
for POS & CO

The Virtual Shelf, a virtual sales shelf, quickly proved its potential in digitally supported consulting at the POS and became a core element in the entire D-A-CH region, highly individualized for each individual retailer. Employees are perfectly supported in the sales process by the integrated Guided Selling functionalities – automated cross- and up-selling suggestions ensure the leveraging of additional sales potential.

Thanks to Virtual Shelf, retailers today have individual content on assortments, prices and services as well as relevant margin information for the sales talk available at any time in every store. Since its launch, this multi-channel strategy has involved more than 700 virtual shelf installations throughout the D-A-CH region and is one of the international best practice models in digitally supported retailing.

DIGITAL
Sales
ASSISTANT

Knowledge management
& Human ressources

The availability of knowledge and processes in real time „on the spot“ is one of the determining factors for success in retail today. Digitally networked consumers with a broad knowledge base are placing new demands on sales and future sales talks. In addition, the availability of qualified sales staff represents a further challenge.

retail.os combines media-based brand experience with product knowledge and processes and thus becomes an integrated assisted sales tool for cross-selling and upselling processes in retail – both online and at the POS.

full service inside

Individual Offering

The whole product range highly available and individualized per retailer/branch (branding, products, prices, services, languages,…)

100.000 Products

The data pool includes an assortment of 100,000 products, with data transfer in real time and also usable in offline mode

Detailed Product info

Comprehensive product details, data sheets, accessory recommendations and even the connection to external evaluation platforms

Up- and Cross-Selling

Automated product recommendations based on assortment algorithms

Assisted Selling

Consulting wizards support the sales process and guide you step by step to the right product

Integrated Processes

The Virtual Shelf is fully integrated into the existing EP infrastructure and ordering processes (SAP, Hybris, local WaWi,…)

next level retail
Experience

future ready
retail.os

Retail.os is a modular, comprehensive platform for the retail industry that is already perfectly equipped for the requirements of future technologies, channels and services. Developed to continuously exploit business potential with volatile changing markets and a fast time to market.

THE PLATFORM DEVELOPED BY our Team SHOWS ONCE AGAIN THAT LOCAL RETAILERS ARE STRENGTHENED IN THE LONG TERM BY TAKING ADVANTAGE OF DIGITAL POS AND SEAMLESSLY INTEGRATING ONLINE AND OFFLINE CHANNELS.